Skis, Bindings, Poles, Goggles, Apparel...Here’s to you, because without you, there is no us. After 12 years in production this collection, like other before it, innovates, improves upon, and advances the styles and shapes of yesteryear into what we consider our most proprietarily intelligent and refined product collection to date.
The Ski Industry uses “technology” in a myriad of different ways. In the past we viewed "technology" as a smart key word to describe a great ski shape, such as ReflectTech™. However we now know, after years of R&D, that materials scientists, like our athletes, play a pivotal role in ski design. This realization led us to our new VibeVeil™ technology, paired with ReflectTech™ shapes to strengthen edge hold, calm the ski in varied terrain, and make your best days even better.
Our unrivaled authenticity and enduring passion towards a rider owned business model produce critical advances within skiing and this trend continues with the all-new KYE series designed by freeskiing icon Kye Petersen. The KYE series branches out far beyond any 4FRNT ski series produced to date. The KYE features 3 different models, spanning waist widths from 92 - 123mm, and pairs revolutionary shape innovation with unique technology.
2900 S West Temple
Salt Lake City, UT 84115
Phone: (801)-975-9500
Goggles
Ski Apparel