Aether Wine Co.
Great wine is part biochemistry and part neurochemistry. There can be subliminal, subconscious responses to wine that remove it from the realm of a beverage and elevate it to something with the capacity to deliver a transcendent experience.
That’s what the Greeks meant by aether: a layer of mystery between the Earthly realm and the heavens. It is the overlap of science and art and the vibe in good company that makes the food taste better. When we open our lips to the promise of a worthy wine, our breath leaves our bodies and we hover in the aether for an evening. The Greeks had a name for that too. They called it ecstasy.
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